Below is a copy of the tools available within the web builder. Click on each for the relevant help files:
Editing meta tags
You can edit the meta tags on the web page:
You can edit the:
Page title: Appears on the title bar of the web page (this web page says 'Editing meta tags' on the top). It is the most important meta tag and generally is displayed as the big bold title within search engine results. This should be unique and describe the page. Every page should have one.
Description: If you have they keywords people are searching for within the description also, this can be picked up and used by search engines as the description which appears below the results. It is a good opportunity to try to get some marketing words over to encourage a click to your website, but will not appear necesarily, unless you get the phrase with the key words being searched for.
Keywords: This allows you to put a few things in the web page which suppliment the web page, for instance UK, London, Essex, etc.. This is not now a commonly used option as it is ignored by Google and so does nothing to enhance a website's ranking.
Page choices: Not a meta tag but leads to the page choices page, which allows you further optimisation options, such as page name and html file name used.
Last update: 30.03.2017