Word tracker :Wordtracker find how customers search.

Wordtracker: word tracker
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Wordtracker: using Word tracker

Wordtracker (word tracker) is an integral part of our web site promotion projects. There is a free wordtracker trial so there really isn't any reason not to have a look!.

Don't make false economies!
Everybody wanting to be successful on the web through search engine results should start by researching they key words being used to find similar sites. This should be one of your first priorities.

'Don't waste a single page'. Writing and designing a web page is likely to take you at least a couple of hours, unless you are unusually gifted or know your topic inside out and are a fast typist.

Once you have your nice gleaming new page and you spent several hours honing the text, so that it gets your point across, who is going to read it?

Most pages that you write will probably already have people searching for the topic being written about. You just need to give yourself half a chance for them to find you. 'Putting key word phrases on every page that you write, which are relevant to your topic gives you at least some chance of gaining visitors from search engines'. Not doing so, is far likely to be successful, unless you get a lucky break and an influential site links to you.

Short subscriptions are short sighted...
For the sake of argument, let us assume you are a poodle breeder and you just wrote a beautiful article on how to groom the dear animals so that they don't bite you. You had subscribed to Wordtracker, this is great, because it allows you to find key words for your particular industry (in your case poodles!).

However, if you subscribed a few weeks back and you thought you would just run in, grab they key phrases and get out, you now will realise that having just written a fabulous article on poodle grooming you may not have those grooming phrases. You will have to resubscribe at this stage to get the terms you wish to use.

There are two things about this. One is that it is irritating to have to keep subscribing and two, it is more expensive to keep subscribing in short bursts.


Short subscriptions damage creativity...
One of the beauties of reading the information on who searches for what, is that you can let your mind wander through related phrases that might bring in visitors. If you are a Poodle breeder (I know, this analogy is wearing thin now) then you might also start writing articles on Great Danes, because someone looking for Poodles might also be trawling for other types of dogs and be undecided. A long subscription allows you to have these thoughts when you have them, rather than having to rush through your use of the site. This allows you marvellous freedom in finding new avenues for your creativity in getting visitors to your site.

Long subscriptions improve clarity of thought
Not many days of the year go by without me dipping in to see some new phrase idea. So, one last point. I used to collect too many phrases at once. In exactly the way I describe to you above, I used to buy a subscription for a particular client and try to cram in all of my phrases into a small time scale. The result, apart from my points above, was that I ended up with a great long list of phrases.

Sounds good? Well, it isn't, it is disheartening. You have a lot of enthusiasm, you have found hundreds of great phrases and now you have to do something with them. Not only that, but you need to split them down into meaningful topics. This also enables your mind to wander and find other related topics and niche areas.

It is far better to take a topic and find a specific area and in that way you get clearly defined, manageable sets of key words which actually inspire you to produce pages for them. You can order them in importance and work through them at your leisure.

Wordtracker, how does it work?

The principal of the Wordtracker product is simple. Records of millions of real searches on a particular meta search engine are taken over a 60 day period and these are then available for you to check how many times your search word or words have been searched for over the last 60 days. This information is analysed and the likely number of times a given search word or phrase has been searched for is listed per search engine.

Ask yourself this question: "Which search words am I optimising my site for?"

Answer: Easy you may say. I want to optimise my site for 'widgets' for the word 'widgets'

Wrong! Well partially anyway. You need to look at niches whilst you are trying to attain that top phrase. For example, people might misspell 'widgets' as 'widgits'. Whilst their may be a lot less misspellings, this will almost certainly not have a vast number of sites vying for the word and so you will stand a better chance at attaining that top position.

More... people seldom type one word searches on the Internet. OK, this is not strictly true. Inexperienced Internet users will do this but they soon find that one word searches do not find the things they want. People quickly learn that two or more words are needed to be specific enough for the answers they want. Don't believe me? Try Google ads and see how long they allow your one word search term before turning it off due to lack of click throughs. It should take a matter of hours. Nobody really takes any notice.

So using this program you can find the phrases they really use. Type widgits in (and your newly found widgets!) and you will get all the variations asked for in the last 60 days - all the multi word phrases that include widgets or widgets.

This will include obvious ones like 'widgets in London' but will come across nice little niches with few competitors, such as 'consumer reports on widgets' which may get you tens or hundreds of hits a day.

NOT only that you will be told how many competitor sites there are and how many searches were made for each engine using this phrase. Amazing isn't it.

You need the numbers. You need visitors to make your site work. In my experience, at least 100 a day before you start to get a decent return. You will do it with some sensible optimisation based around the right key words and some other basic techniques.

This powerful service tells you how many web sites per engine compete for your search word or phrase. Word tracker also lists the approximate number of times your listing will appear in front of someone if they search for a phrase or word on an engine and you have top ten placement.

Added to features such as misspelling finders and a rating for how hard to gain a particular placement per engine will be and you have a very powerful tool to aid your search engine promotion campaign.


For details of our other web site promotion facilities please use the left hand side or top menus to get to web promotion topics.

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